Back in 1995, three of us started Entertainment Earth out of a small office and garage in the San Fernando Valley, Los Angeles. We were interested in popular brands such as Star Wars and Star Trek and collected toys, costumes, movie props and a little of everything else from those properties.
Eventually, we noticed how difficult it was to maintain our collections. Taking off from work or spending a weekend running around to multiple retailers on "The Hunt" trying to find rare toys and collectibles became difficult. Not only did we have personal time constraints, but also the stores we shopped at rarely had what we wanted. Sure they had tons of common action figures, but didn't seem to have any rare figures.
We never thought that the toys we wanted to buy should cost more than what a traditional specialty retailer would charge.
Combining our knowledge of collectibles with the endless possibilities of selling product on the Internet seemed to be a natural next step back in 1996. Long before blogs and podcasts, or toy manufacturers having their own interactive websites, we had been using and contributing to the Internet community in our area of expertise (we were founding voters of the first newsgroup solely dedicated to the discussion of collecting Star Wars merchandise - rec.arts.sf.starwars.collecting).
The results of our efforts are right here. Since 1996 we've shipped collectibles to hundreds of thousands of clients around the world. And we certainly sell a lot more than cases of action figures. We've expanded beyond the virtual walls of our website with sales through multiple channels such as our full-color catalog, conventions, partnerships, and stores throughout the world by way of our retail partner wholesale program, now spun off into a separate division called EE Distribution. We want to continue to make Entertainment Earth your only source for action figures, toys and collectibles.
Thank you, and enjoy Entertainment Earth.
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